The patient experience starts from the very first interaction a person has with your dental clinic. From the moment they book their appointment to when they step through the doors, every little detail can influence their overall experience and determine whether they return in the future.
One of the most critical moments is the patient’s first impression when they walk into your clinic. Even before they’ve been greeted, the design of your clinic plays a vital role in creating a positive atmosphere and setting the tone for the rest of their visit.
The little things matter
It’s the little things that count when it comes to creating a memorable patient experience. By paying attention to the details and anticipating their needs, you can differentiate yourself from other dental clinics and create a lasting impression.
Design with capacity in mind
One aspect to consider is the design of your waiting area. Are there enough seats available to comfortably accommodate your patients, especially during peak times? With anxiety around public spaces heightened due to the pandemic, patients may react negatively to feeling cramped and uncomfortable.
Investing in quality, comfortable seating and providing amenities like accessible drinks, bathroom facilities, and natural light can go a long way in making your patients feel relaxed and at ease.
Other “comfort” factors:
- Ensure there is somewhere easily accessible for patients to get a drink
- Bathroom facilities easily found/accessible
- Sufficient natural light if possible
- Technology – TV’s, iPads, etc.
- Natural elements: real plants, colour palette etc.
Patient Flow and engagement.
Patient flow and engagement are also important considerations. A seamless flow between touchpoints and a clear roadmap to guide patients through the clinic can reduce stress and anxiety. Offering multiple booking options, including online and phone call, can also help accommodate the preferences of different age groups and widen your potential customer base.
As a dental clinic owner or manager, it’s our responsibility to change the public perception of dentistry by elevating the patient experience through strategic clinic design. By anticipating patient needs, creating a comfortable environment, and offering a seamless flow through the clinic, you can create a positive and memorable experience that will keep patients coming back.
D.W.Inc. Design Build
D.W.Inc. is an established design and build company located in Ontario. We’ve have built an enviable reputation for high-end healthcare design and construction for four generations. D.W.Inc. provides modern, modern healthcare and veterinary hospital designs that reflect the distinct personal style and character of each of the practice owners.
D.W.Inc. Design Build can take your dream of a perfect healthcare facility and help you bring it to life. Let’s collaborate to start the exciting task of creating your ideal medical office.